Blog Content Writing
Long-Form Content
Long-form content is typically over around 1,000 words and has the core aim to provide the user with more information to ensure that they are able to fully answer their question or query. Although some will argue that people are less engaged with the long-form copy now, there are still a significant number of opportunities where it really shines, offering the opportunity to build sales leads and capture customer information.
Why Does My Company Need Long-Form Content?
Long-form copy comes in a number of forms, from ebooks to guides to white papers, each with its own use. This material is often gated and is used as a lead generation activity in order to capture the personal contact information of a user and often to add them to a mailing list.
A long-form piece of copy can reinforce your brand trust by demonstrating your knowledge alongside the willingness to give this away for ‘free’ or in exchange for an email address.
It should also include evidence to back up your claims or instructions, such as a how-to guide which is reinforced by a number of case studies and testimonials from your previous projects. The longer form allows you to best tell the story of the journey from start to finish, without missing out on key details.
What we provide is all that’s your need
Although an image lead approach may look fantastic, words are still exceptionally important, particularly when trying to build any kind of visibility online. Copywritten content is often used to promote, educate and engage an audience, but it doesn’t need to be packed with sales messages to be effective.
ALL OF YOUR BRAND’S CONTENT IN ONE PLACE
Nothing is more frustrating than using multiple platforms to manage your content. On top of relying on the expertise of our content writing specialists, you get a unique voice that can make your blog and social media content stand out while keeping everything in one convenient place.
REGULARLY CREATED CONTENT
Continually build your brand and engage your audiences with regular content creation for your blog, social media, emails, and more. Content is king and by creating more you give your audience more opportunities to engage with you
OPTIMIZED FOR SEARCH ENGINES SOCIAL MEDIA
All blog and other GRAYBEX-created content included in your toolkit are fully optimized for search engines and social media. The purpose of all content is to help you get found and our team helps you do everything possible to make it easy for customers to find you, engage, and get what they need.
BLOG CONTENT FOR ALL DEVICES
On top of helping you create captivating blog content, all posts are mobile responsive to help you provide a seamless user experience for all devices. Your customers are online everywhere and our goal is to help you appeal to them more.
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